Sustainability, Purpose and Better Communication

Episode 53

My guest today is Eleanor O’Leary, founder of The Better Brand Consultant. Eleanor works with brands and business leaders to develop and execute conscious PR and communication strategies with purpose and integrity at their core.

In this episode, Eleanor tells us the difference between sustainability, ethics and purpose, and what that means for those of us who are driving positive change and want to engage in meaningful and progressive conversations.

We discuss the prevalence of eco-anxiety and how to make a difference without being overwhelmed by the size of global environmental damage. We also talk about making ethical media choices, the role of Facebook in our lives and businesses and that a thriving society needs nuanced conversation beyond the headlines.

Eleanor reminds us that we are not defined by our productivity and that bringing moments of joy into our everyday lives is essential.

This conversation was recorded on 4th September 2020. I hope you enjoy listening!

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Thank you to Tide business current account for sponsoring this episode of Women On Top.

If you’re ready to start your own business journey, visit tide.co/start to register your limited company and get set up with your Tide business current account in one simple process, for free. And who knows, perhaps one day you’ll be sharing your business story with me on this very podcast.

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Episode Resources:

• https://www.fashionrevolution.org/

• Fashion Transparency Index 2020 - https://www.fashionrevolution.org/about/transparency/

• Doughnut Economics by Kate Raworth - https://www.kateraworth.com/doughnut/

• The Artist’s Way by Julia Cameron - https://juliacameronlive.com/

Connect with Eleanor O’Leary:

• https://www.thebetterbrandconsultant.com/

• https://www.instagram.com/thebetterbrandconsultant/

• https://www.linkedin.com/in/eleanor-o-leary-45825a45/

Connect with your host Frankie Cotton:

• https://frankiecotton.com

• https://twitter.com/FrankieCotton_

• https://www.instagram.com/frankiecotton_/

This episode was sound edited by Beth Davison https://www.bethdavison.com/. Women On Top is a Let’s Be Frank production. https://letsbefrank.co

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