Amone Gbedemah and Maria Purcell on Kickstarter Campaigns, Periods and Leaning In
Episode 49
Today’s guests are the incredibly talented duo and co-founders of The Hood, Amone Gbedemah and Maria Purcell. Amone and Maria met as colleagues at Facebook, before founding The Hood earlier this year, and are on a mission to ‘redesign the world with women in mind’.
The first of their ventures has been to create a new pathway for girls to navigate and celebrate their periods. Part journal, part guide, Girlhood invites girls to capture their unique story of growing up while providing information and insights about the changes their bodies go through during puberty.
In this episode, we talk about how Amone and Maria prepared for and ran a successful kickstarter campaign, despite launching just a week before the UK Covid-19 lockdown.
And though Amone is the adrenaline lover of the two, Maria raised the stakes by doubling the kickstarter target just before launch. Was this a crazy idea? Perhaps, but motivated by young girls not having peer support at school, the period journal was more important than ever.
Amone ends by telling us her perspective on launching a new business or project: “Just say yes and lean in. You never know where an opportunity is going to take you.”
This conversation was recorded on 5th August 2020. I hope you enjoy listening!
Join the conversation:
Tweet us! https://twitter.com/TheWotPod
Or hop over to Facebook https://www.facebook.com/thewotpod
Episode Resources:
We are the Hood Journals - https://wearethehood.com/shop
We are the Hood Downloadables - https://wearethehood.com/free-period-tracker
Bloody Good Period - https://www.bloodygoodperiod.com/
Red Box Project: http://redboxproject.org/
Connect with Amone Gbedemah:
LinkedIn - https://www.linkedin.com/in/amonegbedemah/
Connect with Maria Purcell:
Twitter - https://twitter.com/mariayesufu?lang=en\
Instagram - https://www.instagram.com/mariapurcell/
LinkedIn - https://uk.linkedin.com/in/mariapurcell
Connect with your host Frankie Cotton:
This episode was sound edited by Beth Davison https://www.bethdavison.com/. Women On Top is a Let’s Be Frank production. https://letsbefrank.co
Listen Now!
or search ‘Women On Top’ wherever you listen to podcasts!
